Audience & Engagement

Why Marketing to Gen Alpha Is Different Unlike previous generations, Gen Alpha is not adapting to technology—they were born into it. Gen Alpha–focused branding requires understanding their expectations for speed, interactivity, and personalization. They don’t just consume content; they actively participate, create, and share digital experiences. Key Strategies for Marketing to Gen Alpha • Hyper-Personalization […]

In an era where consumers are increasingly skeptical of traditional advertising, Employee-Generated Content (EGC) has emerged as a powerful tool for building trust and authenticity. EGC is any content—photos, videos, blog posts, or social media updates—created and shared by a company’s employees. It offers a genuine, behind-the-scenes look at a brand, humanizing the company in