In the world of search engine optimization (SEO), few concepts are as critical as E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. Originally, E-A-T, Google updated this guideline to include “Experience” to better assess the quality of content, especially for topics that require first-hand knowledge [1]. For any digital marketer aiming for high Google rankings, particularly in “Your Money or Your Life” (YMYL) categories like finance or health, mastering E-E-A-T is non-negotiable.
E-E-A-T is what Google’s quality raters use to evaluate the credibility of a website and its content creators. It is the ultimate signal of quality and reliability.
•Experience: Does the content creator have first-hand experience with the topic? For example, a product review should be written by someone who has actually used the product.
•Expertise: Does the content creator have the necessary knowledge or skill in the topic? This is often demonstrated through credentials, education, or professional experience.
•Authoritativeness: Is the content creator or website recognized as a go-to source for the topic by others in the industry? High-quality backlinks and mentions are often used to measure this.
•Trustworthiness: Is the website safe, transparent, and honest? This includes having clear contact information, a privacy policy, secure connections (HTTPS), and accurate, verifiable information.
To boost your E-E-A-T, focus on showcasing the credentials of your authors, providing clear and transparent sourcing for all claims, and ensuring your website is technically secure. For a personal portfolio like imfahim.xyz, this means clearly highlighting your professional experience, case studies, and certifications in digital marketing. By demonstrating genuine E-E-A-T, you build the credibility that Google rewards with higher search rankings and that users reward with trust.
References: [1]: # “Moz. What is Google E-E-A-T? Guidelines and SEO Benefits. (https://moz.com/learn/seo/eat )” [2]: # “Digital Marketing Institute. What are the Digital Marketing Trends for 2025? (https://digitalmarketinginstitute.com/blog/digital-marketing-trends-2025 )”